01
Keep the structure up to date
Objectives, priorities, owners and relationships change throughout the cycle and need constant adjustment.
Goal management system for SMEs
Managing objectives shouldn’t become another job.
Add2Up is a goal-management app for small and mid-sized businesses that turns strategic objectives into clear, measurable contributions at the team and personal level, keeping progress connected and automatically up to date across the whole organization.
Company46%
Strengthen our presence in the enterprise market
Weighted contribution, computed upward.
Salesweight 0.60
Close €1.2M new business
50%
progress
Marketingweight 0.40
Deliver 400 qualified leads
40%
progress
(0.60 × 50%) + (0.40 × 40%) = 46%
Our starting point
The problem isn’t defining objectives. It’s keeping them alive.
There’s no shortage of models for defining and organizing objectives. The challenge is the distance between defining a goal-management model and getting an organization to keep it running over time.
Keeping the system running takes ongoing work.
Once defined, objectives need to be updated, connected, measured and tracked as the organization evolves. That’s where the operational burden begins.
02
Capture progress
The system depends on each person regularly updating their objectives and keeping the information current.
03
Consolidate the information
Progress from people, teams and the company has to be aggregated and reconciled across levels.
04
Preserve traceability
As objectives and contributions change, you have to keep visible what changed and how it affects the rest of the system.
When that effort stops being sustainable, the system starts to deteriorate.
The problem tends to compound: fewer updates produce less reliable information, trust drops, and the organization falls back on parallel processes.
Add2Up exists to reduce this effort: less work to keep the system running, more trust in the information it produces.
How it works
From top objectives to auto-computed progress
Features
Everything you need to keep objectives running.
Built on cascades and automatic roll-up, the tool does the arithmetic so you can focus on the objectives.
Company → team → person cascade
Build the tree of objectives across every level and see the line of sight from top to bottom.
Four ways to measure the base
Target with a number, declared progress, milestones, or stages: pick what fits each base objective.
Own-measurement mode with drivers
Let a higher objective use its own metric while its children become supporting drivers.
Change control with history
Deprecate or replace an objective without losing the record of what changed and when.
Invitations to contribute
Invite people and teams to hang their objectives under a shared goal.
Grace window on period close
A short window to capture final progress after a period ends, before it locks.
Approval by admin / CEO
Objectives can require sign-off before they count toward the cascade.
Multilingual & installable PWA
Works in several languages and installs on the phone like a native app.
Mobile-first by principle
Managing objectives shouldn’t mean another hour at the computer.
Add2Up is built to fold goal management into a team’s day. Checking an objective, updating progress, or seeing how the work contributes to the company should take a couple of minutes, from your phone, whenever it’s convenient.
Less friction to update
The easier it is to open, check and update, the less effort it takes to keep the system alive.
Simplicity by design
Designing for a small screen first forces you to prioritize the essential, cut steps and remove needless complexity.
2 minutes on your phoneCheck, update, and get on with your day.
Add2Up
Team objective
Grow new ARR in the Iberian market
Progress58%
My contribution
Open 15 new enterprise logos
Updated today70%
Update progress
No “system admin”Updating fits into the routine instead of competing with it.
Mobile-first isn’t just an interface choice.
It’s a direct consequence of the problem Add2Up sets out to solve. If keeping objectives up to date already takes effort, the product can’t add even more load to the process.
1
More reachable day to dayYour phone is there the moment it’s time to update.
2
Fewer steps per interactionActions have to be fast enough to fit into the routine.
3
Less visible complexityThe limited space forces a clear hierarchy and only the essential information.
4
A system that’s easier to keep aliveLess friction makes it more likely that progress stays up to date.
The goal isn’t to shrink a desktop system onto a smaller screen. It’s to design goal management to fit naturally into the working day.
Pricing
Start free; grow when you need to.
Free
Free
For small teams aligning their first objectives.
Start now- Up to 10 people who can contribute to the company’s objectives
- Unlimited cascade objectives
- Basic progress measurement options
- Weighted roll-up to higher objectives
- Contributor invites
- Grace window & period close
Pro
Free
In early access by request
For companies that want the full feature set.
Start now- Everything in Free, plus:
- Up to 50 people who can contribute to the company’s objectives
- All progress measurement options
- Own-measurement with drivers
- Objective approval
- Change control: deprecate & replace objectives
FAQ
Questions, answered honestly
Add2Up isn’t tied to a single framework. It draws from established ideas in goal management and weighted goal structures, combining them into a simpler operating model designed for small teams.
No, and we don’t claim to. Cascading objectives with weights and automatic roll-up is an established idea. What’s ours is the product: making it simple, mobile and sustainable for an SME, not a framework to adopt.
No. Add2Up is designed so the model is embedded in the product rather than something your team needs to study first.
Add2Up’s Free version is already available. The Pro version is in early access and you can request access from the app, with no card required. Pro pricing is still indicative and may change before its final launch.
Each objective declares a weight. A parent’s progress is the weighted average of its children, captured at the base and rolled up automatically.
Yes. It’s a mobile-first PWA you can install on your phone, and it works in several languages.
Put your objectives to work without creating more work.
Start with your company objectives, connect the contributions that move them, and let Add2Up keep the progress connected.
Start now